Martin Chuzzlewit by Charles Dickens :: essays research papers

Martin Chuzzlewit by Charles Dickens "My main object in this story was, to exhibit in a variety of aspects the commonest of all the vices: to show how Selfishness propagates itself; and to what a grim giant it may grow, from small beginnings"- Charles Dickens about the purpose of his novel: Martin Chuzzlewit (130)"Because the selfish man sees no common interest or bond between himself and the rest of his world he is free from moral compunction, free to construct a false self, mask, rà ´le, or persona, and at pains to protect his real self from the encroachments of a hostile world." - Joseph Gold (131)"Any kind of imagination separated from its material or emanation becomes a Spectre of Selfhood"- Blake (134) 12/20/96Selfishness Versus Goodness and Hypocrisy Versus CandorIn his book, Joseph Gold gives us a rundown on how selfishness embodies itself throughout Martin Chuzzlewit. He analyses likely symbols in the book, which gave me more of an insight and a new perspective that helped me vie w the main characters and their transformation in a different setting. Selfishness and hypocrisy mark their victims with false shells and distorted personalities and lead them to believe in their superiority over mankind. This renders them incapable of experiencing anything real and leave them fumbling after false truths, while taking advantage of the pure at heart. This seems to be the essence of what Gold wants to communicate with his analysis.Pecksniff is the hypocrite who shuns no one when it comes to him making a profit. Unconscious of his inability to self-reflect or perhaps proud of his exalted virtuousness, Pecksniff is the epitome of righteousness, as Gold explains; he is in the book to display the extreme and helps clarify America’s role as a "national Pecksniff". Through him do Thomas Pinch and Martin Chuzzlewit the Elder finally open their eyes to their own lesser vices; Pinch’s naà ¯ve behavior changes after confronted with the real, or should I say false shell of, Pecksniff, while Chuzzlewit Sr. sees parts of himself in Pecksniff and is at the same time reminded of true virtue, honesty and human interdependence through Thomas Pinch. Gold goes thoroughly into an analysis of the paradigm between Jonas and the Book of Jonah, both characters fleeing from their own selves; it isn’t until they accept the wale, as Sairey Gamp puts it, signifying Jonah’s return to God in the whale’s stomach, that they can reach self-fulfillment.

How Mary Shelley Influences the Readers Reaction to the Creature :: Mary Shelley Frankenstein Essays

How Mary Shelley Influences the Readers Reaction to the Creature When Mary Shelley wrote Frankenstein in 1816, it was the birth of a new genre – the creation of a being, sci-fi at its earliest. Frankenstein’s creature, the concept way ahead of its time but a terrifying thought to its first audiences. In the following pages I will be discussing how Mary Shelley influences the readers reaction to the creature, I will be viewing the context of her writing, the way she portrays her view of what it means to be human, the anticipation of the creature’s coming to life, and the language Walton and Frankenstein use to describe the creature. In Walton’s first letter, after he sees the creature, he describes it as ‘the shape of a man†¦ but of apparently gigantic stature’ At first Walton doesn’t know what he saw but thinks the creature is a local and the crew is intrigued that there, out in the ice deserts, man has strayed. Through Waltons enquiring nature, Shelley encourages curiosity in the reader, and Waltons encounter with the creature ‘excites our unqualified wonder’. When Frankenstein first describes the creature, he describes it not as a mother would her newborn baby, but with horror and disgust, he describes its waking moments and its appearance, with and abhorrent attitude, and as soon as the creature awoke, Frankenstein, with a mixture of fright and disgust ran to his bedroom. When Shelley first describes the creatures coming to life, it gives the reader a feeling of both anticipation and anxiety, the detailed and emotive language of the description draws the reader in and captures their imagination. Frankenstein’s first description of the creature, â€Å"†¦ His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was a lustrous black and flowing, †¦ but these luxuriance’s only formed a more horrid contrast with his watery eyes that seemed almost of the same colour as the dun white socket in which they were set† The adjectives Shelley uses to describe the creature are visual allowing the reader to visualise the creature as Shelley portrays. The use of rich, textural language animates the creature in the readers mind, such as ‘his yellow skin scarcely covered the work of muscles and arteries beneath’, and ‘his hair was of lustrous black, and flowing’. Shelley’s use of the words â€Å"horrible contrast† give the reader the opinion that the creature is too ‘horrible’ and thus Shelley imposes an opinion on the reader. Before the creature awakes, Shelley has already created an anticipation in the readers, when Frankenstein goes grave hunting and when he is first up in his room where he assembles the creature,

When Religion Hurts :: Suicide Death Medical Essays

When Religion Hurts "The question is do I have a God complex? †¦I have a MD from Harvard. I am board certified in cardio-thoracic medicine and trauma surgery. I have been awarded citations from 7 different medical boards in New England and I am never, ever sick at sea. So I ask you, when someone goes into that chapel and they fall on their knees and they pray to God that their wife doesn’t miscarriage, or that their daughter doesn’t bleed to death or that their mother doesn’t suffer acute neuro-trauma from post-operative shock, who do you think they are praying to? Now you go ahead and read your bible Dennis. And you go to your church and with any luck you might win the annual raffle, but if you are looking for God, he was in operating room number 2 on November 17th and he doesn’t like to be second-guessed. You ask me if I have a God complex, let me tell you something, I am God." (Becker, 1993) This quote was taken from the movie Malice. A doctor removed an ovary that he thought was necrotic and the lab result came back that it wasn’t. Unfortunately he removed the other one prior due to having a cyst on it. He was sued for malpractice and during his questioning he was asked if he had a God complex. A God complex is when a doctor believes that he has the power to save a person’s life when God might intend that person to die. The doctor then plays God by trying to undermine the plan that God has created for the patient. Many battles are fought in our society today over who actually controls our destiny. Although euthanasia is not a new concept, it is receiving more attention today. The main advisory for euthanasia is the same one as it was from the start of euthanasia. This advisory is our religious belief. Religion is said to be the key to our salvation, but it also puts blinders on our ethical values. Although religion gives us hope for a better life after death, it is this same belief that prolongs our suffering while still in this p lane of existence. Euthanasia is defined as "The act or practice of killing or permitting the death of hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless way for reasons of mercy.

Introduction Internet Protocol Suite Essay

The Internet protocol suite is the set of communications protocols used for the Internet and similar networks, and generally the most popularprotocol stack for wide area networks. It is commonly known as TCP/IP, because of its most important protocols: Transmission Control Protocol(TCP) and Internet Protocol (IP), which were the first networking protocols defined in this standard. It is occasionally known as the DoD model due to the foundational influence of the ARPANET in the 1970s (operated by DARPA, an agency of the United States Department of Defense). TCP/IP provides end-to-end connectivity specifying how data should be formatted, addressed, transmitted, routed and received at the destination. It has four abstraction layers, each with its own protocols. From lowest to highest, the layers are: The link layer (commonly Ethernet) contains communication technologies for a local network. The internet layer (IP) connects local networks, thus establishing internetworking. The transport layer (TCP) handles host-to-host communication. See more: introduction paragraph example The application layer (for example HTTP) contains all protocols for specific data communications services on a process-to-process level (for example how a web browser communicates with a web server). The TCP/IP model and related protocols are maintained by the Internet Engineering Task Force (IETF). SRI First Internetworked Connection diagram Layers in the Internet protocol suite Two Internet hosts connected via two routers and the corresponding layers used at each hop. The application on each host executes read and write operations as if the processes were directly connected to each other by some kind of data pipe. Every other detail of the communication is hidden from each process. The underlying mechanisms that transmit data between the host computers are located in the lower protocol layers. Encapsulation of application data descending through the layers described in RFC 1122 The Internet protocol suite uses encapsulation to provide abstraction of protocols and services. Encapsulation is usually aligned with the division of the protocol suite into layers of general functionality. In general, an application (the highest level of the model) uses a set of protocols to send its data down the layers, being further encapsulated at each level. The â€Å"layers† of the protocol suite near the top are logically closer to the user application, while those near the bottom are logically closer to the physical transmission of the data. Viewing layers as providing or consuming a service is a method ofabstraction to isolate upper layer protocols from the nitty-gritty detail of transmitting bits over, for example, Ethernet and collision detection, while the lower layers avoid having to know the details of each and every application and its protocol. Even when the layers are examined, the assorted architectural documents—there is no single architectural model such as ISO 7498, the Open Systems Interconnection (OSI) model—have fewer and less rigidly defined layers than the OSI model, and thus provide an easier fit for real-world protocols. In point of fact, one frequently referenced document, RFC 1958, does not contain a stack of layers. The lack of emphasis on layering is a strong difference between the IETF and OSI approaches. It only refers to the existence of the â€Å"internetworking layer† and generally to â€Å"upper layers†; this document was intended as a 1996 â€Å"snapshot† of the architecture: â€Å"The Internet and its architecture have grown in evolutionary fashion from modest beginnings, rather than from a Grand Plan. While this process of evolution is one of the main reasons for the technology’s success, it nevertheless seems useful to record a snapshot of the current principles of the Internet architecture. RFC 1122, entitled Host Requirements, is structured in paragraphs referring to layers, but the document refers to many other architectural principles not emphasizing layering. It loosely defines a four-layer model, with the layers having names, not numbers, as follows: †¢Application layer (process-to-process): This is the scope within which applications create user data and communicate this data to other processes or applications on another or the same host. The communications partners are often called peers. This is where the â€Å"higher level† protocols such as SMTP, FTP, SSH, HTTP, etc. operate. †¢Transport layer (host-to-host): The transport layer constitutes the networking regime between two network hosts, either on the local network or on remote networks separated by routers. The transport layer provides a uniform networking interface that hides the actual topology (layout) of the underlying network connections. This is where flow-control, error-correction, and connection protocols exist, such as TCP. This layer deals with opening and maintaining connections between Internet hosts. Internet layer (internetworking): The internet layer has the task of exchanging datagrams across network boundaries. It is therefore also referred to as the layer that establishes internetworking, indeed, it defines and establishes the Internet. This layer defines the addressing and routing structures used for the TCP/IP protocol suite. The primary protocol in this scope is the Internet Protocol, which defines IP addresses. Its function in routing is to transport datagrams to the next IP router that has the connectivity to a network closer to the final data destination. Link layer: This layer defines the networking methods within the scope of the local network link on which hosts communicate without intervening routers. This layer describes the protocols used to describe the local network topology and the interfaces needed to effect transmission of Internet layer datagrams to next-neighbor hosts. (cf. the OSI data link layer). The Internet protocol suite and the layered protocol stack design were in use before the OSI model was established. Since then, the TCP/IP model has been compared with the OSI model in books and classrooms, which often results in confusion because the two models use different assumptions, including about the relative importance of strict layering. This abstraction also allows upper layers to provide services that the lower layers cannot, or choose not, to provide. Again, the original OSI model was extended to include connectionless services (OSIRM CL). For example, IP is not designed to be reliable and is a best effort delivery protocol. This means that all transport layer implementations must choose whether or not to provide reliability and to what degree. UDP provides data integrity (via a checksum) but does not guarantee delivery; TCP provides both data integrity and delivery guarantee (by retransmitting until the receiver acknowledges the reception of the packet). This model lacks the formalism of the OSI model and associated documents, but the IETF does not use a formal model and does not consider this a limitation, as in the comment by David D. Clark, â€Å"We reject: kings, presidents and voting. We believe in: rough consensus and running code. † Criticisms of this model, which have been made with respect to the OSI model, often do not consider ISO’s later extensions to that model. 1. For multiaccess links with their own addressing systems (e. g. Ethernet) an address mapping protocol is needed. Such protocols can be considered to be below IP but above the existing link system. While the IETF does not use the terminology, this is a subnetwork dependent convergence facility according to an extension to the OSI model, the internal organization of the network layer (IONL). . ICMP & IGMP operate on top of IP but do not transport data like UDP or TCP. Again, this functionality exists as layer management extensions to the OSI model, in its Management Framework (OSIRM MF) . 3. The SSL/TLS library operates above the transport layer (uses TCP) but below application protocols. Again, there was no intention, on the part of the designers of these protocols, to comply with OSI architecture. 4. The link is treated like a black box here. This is fine for discussing IP (since the whole point of IP is it will run over virtually anything). The IETF explicitly does not intend to discuss transmission systems, which is a less academic but practical alternative to the OSI model. The following is a description of each layer in the TCP/IP networking model starting from the lowest level. Link layer The link layer is the networking scope of the local network connection to which a host is attached. This regime is called the link in Internet literature. This is the lowest component layer of the Internet protocols, as TCP/IP is designed to be hardware independent. As a result TCP/IP is able to be implemented on top of virtually any hardware networking technology. The link layer is used to move packets between the Internet layer interfaces of two different hosts on the same link. The processes of transmitting and receiving packets on a given link can be controlled both in the software device driver for the network card, as well as on firmware or specialized chipsets. These will perform data link functions such as adding a packet header to prepare it for transmission, then actually transmit the frame over a physical medium. The TCP/IP model includes specifications of translating the network addressing methods used in the Internet Protocol to data link addressing, such as Media Access Control (MAC), however all other aspects below that level are implicitly assumed to exist in the link layer, but are not explicitly defined. This is also the layer where packets may be selected to be sent over a virtual private network or other networking tunnel. In this scenario, the link layer data may be considered application data which traverses another instantiation of the IP stack for transmission or reception over another IP connection. Such a connection, or virtual link, may be established with a transport protocol or even an application scope protocol that serves as a tunnel in the link layer of the protocol stack. Thus, the TCP/IP model does not dictate a strict hierarchical encapsulation sequence. Internet layer The internet layer has the responsibility of sending packets across potentially multiple networks. Internetworking requires sending data from the source network to the destination network. This process is called routing In the Internet protocol suite, the Internet Protocol performs two basic functions: †¢Host addressing and identification: This is accomplished with a hierarchical addressing system (see IP address). †¢Packet routing: This is the basic task of sending packets of data (datagrams) from source to destination by sending them to the next network node (router) closer to the final destination. The internet layer is not only agnostic of application data structures at the transport layer, but it also does not distinguish between operation of the various transport layer protocols. So, IP can carry data for a variety of different upper layer protocols. These protocols are each identified by a unique protocol number: for example, Internet Control Message Protocol (ICMP) and Internet Group Management Protocol (IGMP) are protocols 1 and 2, respectively. Some of the protocols carried by IP, such as ICMP (used to transmit diagnostic information about IP transmission) and IGMP (used to manage IP Multicast data) are layered on top of IP but perform internetworking functions. This illustrates the differences in the architecture of the TCP/IP stack of the Internet and the OSI model. The internet layer only provides an unreliable datagram transmission facility between hosts located on potentially different IP networks by forwarding the transport layer datagrams to an appropriate next-hop router for further relaying to its destination. With this functionality, the internet layer makes possible internetworking, the interworking of different IP networks, and it essentially establishes the Internet. The Internet Protocol is the rincipal component of the internet layer, and it defines two addressing systems to identify network hosts computers, and to locate them on the network. The original address system of the ARPANET and its successor, the Internet, is Internet Protocol version 4 (IPv4). It uses a 32-bit IP address and is therefore capable of identifying approximately four billion hosts. This limitation was eliminated by the standardization of Internet Protoc ol version 6 (IPv6) in 1998, and beginning production implementations in approximately 2006.

Forces of Nature Mic Heal Porter

In dealing with strategic planning, I think that this would deal with the way an organization try’s to incorporate strategy in their decision making process. The correct strategy will allow the organization to plan a set of goals and also be able to achieve these goals. Strategic planning is how the organization tries to evolve their current status into where they feel they should be in the future. In routine planning this is the type of planning that is by the book. Routine meaning by the book and following all the procedures with no actual goals and no mention of the future. The differences between the two planning systems is that one only follows the rules and the other thinks outside the box by thinking about the future of the organization. An example of strategic planning, is when an organization starts with having a mission by coming up with the organizations strengths and weaknesses. The plan has to have an outcome that leads the organization into the future (my strategic plan. com). An example of a routine plan would be a book list of instructions and it is mapped out and the first thing they will do is try to find certain goals to move the company forward to the next level but is not worried about the future of the organization. When an organization does not use strategic planning than the organization will not be able to control their futures and be stuck following a routine approach. If an organization does not have a strategic plan they will only be able to address the immediate problems and this is a form of crisis management. When an organization has a strategic plan, the organization becomes more proactive in achieving their goals instead of reactive. When an organization is reactive they are following the set of guidelines of a routine. When an organization has a strategic plan but it is poor it is really like not having one at all. The organization that has a poor strategic planning system is not on a good track and when the plan was implemented it was done incorrectly. When the people of the organization implemented the plan not everyone bought into this plan this is one of the reasons why it is broken and it is poor. The only way to un-break or fix what is broken is to re-implement the plan to make sure that every person in the organization will buy into for the sake of the organizations future (Iowa State University, 1995-2013). The organization that does not have a strategic plan will not be able to make a future for their organization. When an organization thinks outside the box they usual are the organization will flourish in the long-run. The only problem with having a failing strategic plan is the fact that it could have been a good plan if all the members of the organization bought into it. Fixing a strategic plan is sometimes more difficult than actually rolling one out to your organization. References My Strategic Plan (2103). Researched the difference between routine planning and strategic plan. Found an article on what is the difference between a strategic plan and a business plan. Retrieved from website http://mystrategicplan.com/resources/what-is-the-difference-between-a-business-plan-and-a-strategic-plan/ Iowa State University (1995-2013). Researched what happens when an organization has a poor strategic plan. Retrieved from website http://smallbusiness.chron.com/difference-between-strategic-planning-shortterm-operational-planning-24227.html

Internal & External Conflict Essay

Struggle, struggle, struggle! We live in a time of conflict, external and internal. External conflict is a struggle between man and an outside force. Internal conflict is a struggle between man and self. Dealing with each conflict can be difficult, but there’s always a way to deal with it nonetheless. Dealing with internal conflict can be more difficult because you’re dealing with your own emotions and it can sometimes lead to depression. Don’t push away your thoughts if you are dealing with internal conflict. Pushing away your thoughts would make the situation more intense. Think about ways you can manage it instead of pushing the thoughts away. It can help if you write the conflict down or don’t let your mind fight itself. Dealing with external conflict is sometimes more simple. Effective listening is a way to deal with external conflict. It’s important to listen and understand the other person’s point of view. Effective listening doesnâ₠¬â„¢t always work out which is why communication is key. It’s important to clearly communicate your own feelings without putting the other person on the defensive. The conflicts I have dealt with in my life are mostly internal. I try my best to keep my problems within myself so that the conflict I’m dealing with doesn’t become another person’s problem. I wouldn’t want an internal conflict to become an external conflict, so I manage my problems myself. Growing up, I’ve always found it difficult to choose between one choice and the other. My most common line I’ve used is â€Å"It doesn’t matter†. I have always been scared of choosing one thing and having it become the wrong choice. Even up to now, I still use that line. I know it’s going to become a problem. Real soon, I would have to stop using that line and start making choices myself. The choices I have to choose from could be as little as which flavor of ice cream I want to as big as choosing when I want to start driving classes. I have to stop having other people choose for me and start choosing for myself because one day, itâ₠¬â„¢s going to become an even bigger problem. Other than that, if something personal were really hitting me hard, I would draw or read just to get through the problem. I would most likely read to escape reality because being in the book’s world is a place I would rather be in at that moment. I rarely deal with external conflict. When I do, I take it really hard because I haven’t dealt with much external conflict in my life. I try my best to be a good person and prevent myself into getting into situations with another person. If I were ever dealing with external conflict, it would most likely be a disagreement with another person. I’m that person who stands their ground. If I had an opinion or a chance to prove someone wrong, I would. It’s not about being right; it’s about preventing another person into believing something else when it’s wrong. Yes, everyone is entitled to his or her own opinion, but sometimes that opinion of something is not right. I have a lot of patience, so I wouldn’t snap at someone right when there’s a disagreement. If someone were really getting on my nerves, I would stand my ground. I would say what I have to say then stop and walk away because sometimes, it’s just not worth it. One external conflict I always have to deal with is plain and simple, my brother. I have three older brothers, but one specific brother of mine is a complete nuisance. We fight on a daily basis and sometimes standing my ground isn’t even worth it. One night, we had a disagreement on school. My brother believes that school is a waste of time and being book smart is not as beneficial as having common sense. He says that being book smart isn’t going to get you anywhere in life and that common sense will make you more successful. I disagree with him completely because nowadays, you need an education to have a successful life. I just want to prove to him that I’m not going to be a failure and striving to do my best is going to pay off. Everyone is going to have to encounter a conflict in his or her life. Nobody’s perfect and everyone’s different so there’s always going to be problems. Conflict isn’t a bad thing. The only kind of bad conflict is unresolved conflict. Getting through a conflict will make you stronger and you’ll be able to conquer life more successfully. Internal conflict is harder to deal with in my own opinion because with internal conflict, no one can help you but yourself. You can get help to deal with an internal conflict, but at the end of the day, it’s up to yourself to get through the problem. When it comes to external conflict, there will always have someone who has your back and will help you out, which is why internal conflict is worst. One conflict can become stronger than the other if you are better at handling one conflict and getting past it than the other. The best ways to deal with internal conflict is to talk about the problem or do something to get your mind off it. The best ways to deal with external conflict is think about a way to solve the conflict without making it worst, walk away, or once again, do something to get your mind off it. One little tip, attitude will only make the conflict worst. Conflict is inevitable and it’s needed. Conflict develops a character. If there weren’t conflict in the world, life would be a bore.

Marketing plan about Tan Hiep Phat

Marketing Environment HTTP owns a modern production line and performs very well in managing quality tit international standard such as ‘SO, and others. Moreover, they have invested significantly in research and development. One of the important strengths of the company is that they have a strong distribution system. HTTP also has some limitations. The company has only one factory which cannot provide enough products to the market. In addition, the customer service of the company underperformed is another disadvantage.The limited liability company is going to develop to Join-stock company for its benefit of such organizational structure. The weather of Vietnam creates a great opportunities for the support of tea. Therefore, HTTP has a large number of supporters. Moreover, the development of technology fosters the communication between customers and producer more easily and inexpensively. Although there are great opportunities, HTTP is suffering from competitive pressure. While t he direct competitor – CO has dominated a large proportion of market, there are so many substitute products for consumers to choose for the same need.Furthermore, the unstable economy has made some impact on the input and purchase process. Target Market The target market of Zero Degree Green Tea is Vietnamese young adults who account or a large proportion of population in Vietnam. Zero Degree Green Tea aims to be a convenient drink that is good for health and has good taste in top of consumers' mind. Marketing Mix HTTP provides many kinds of green tea in the product line which satisfy different taste of target consumers. The Zero Degree Green Tea is produced by modern technology and contain healthy components such as vitamins.The product is packaged in PET bottle which is reusable. The bottle is designed with green color, so it looks fresh and eye-catching to target consumers. At the beginning, HTTP follows the skimming price strategy with the Zero Degree Green Tea product. T hey want consumers to know that the product has good quality and healthy. At the current time, Zero Degree Green Tea has been set at the market price to compete with other competitors. Promotion strategy of Zero Degree Green Tea focuses on media advertising.In addition, some sales promotion programs were implemented to attract its target market. Products provided by HTTP take advantage from the reputation of the company including Zero Degree Green Tea. HTTP has built good relations with society and media in variety of social activities. HTTP has invested 50 million dollar in striation and facilities. There are two new factories have been built in Chug Alai and Ha Name to provide inventory for the market in the Middle and the North of Vietnam. Zero Degree Green Tea is distributed intensively to the market through many intermediaries.Company Description Tan Hippie Path was well known as Ben Than bear before. It was established in 1994 by Dry. Trans Guy Than. Nowadays, besides hundreds of foreign brands in drinking industry like Pepsi, Coca Cola, Tan Hippie Path almost converts awareness of Vietnamese about carbonated drink into healthier drink. Tan Hippie Pears products intended to achieve the title â€Å"Vietnam High Quality Goods† by consumers voted in honor of National Brands in 2010 and the other valuable prizes which makes the customers trust in quality management as well as environmental protection of Tan Hippie Path.The company is recognized as Quality Management System according to ISO 9001 :2000 in 1999, Environmental Management system ISO 14001 : 2004 2006 and Hygiene Management System Food Safety HACK standards in 2006 Facilities of Tan Hippie Path Company are very large and organizing: Head Office is at 219 provincial highway located in Bin Dung, Vine PH, Than An, Bin Dung. Scale factory broader 110,000 mm, with the equipment, technological lines of research, and the most modern manufacturing Southeast Asia.Furthermore, HTTP is proud to be one of the units owned in many produce technology, the most modern lines Vietnam as sterile lines extracted Aseptic cold, fresh beer, beverages and fermented production line. In 2004, symbolism production with advanced technology shelling of Japan was first applied in Vietnam. Than Herbal Tea, Number 1 energy drink, soy milk Soya Number 1, and so on is the leading brand in the market, has proved HTTP always go early in accessing and understanding the ever-changing needs of consumers.For instance, the most well-known drink, also in one of the first product Tan Hippie Path has produced, Zero decree Green Tea has taken a huge place in drinking generation. Strategic Focus and Plan Vision The vision of company is to become the leading Asian corporations in three main business sectors such as industry drinks, instant food, and plastic packaging. This is measured by a lot of factors; firstly, the company is located in the top 10 leading company in the beverage market and food in Vietnam.Secon dly, it has to achieve Total Quality Management certification and international management standard. The final factor is internal market penetration; the company makes effort to enter brand of Zero Degree green Tea to Asian market. Mission Tan Hippie Path Group produces and does business the healthy products that are good for Asian consumers with the taste and quality of products according to international standards. At the same time, the company has to satisfy the highest demands of customers to deserve as preferred supplier as well as a reliable partner in business. GoalThe objective of the Tan Hippie Path Trading and Services Limited Liability Company is to create the best drink products through multiple brands such as Number 1, Zero Degree Green Tea, Herbal Tea Dry Than to consumers by an extensive distribution system and spread over 64 provinces in Vietnam. Core Competency and Sustainable Competitive Advantage Core Competency Each company has special core competency. So does Ta n Hippie Path, for them, â€Å"Today more than yesterday but not right by tomorrow with Spirit† Nothing is impossible† and they commit to achieve â€Å"International quality standards†.Moreover, the many sets orientation according to the highest spirit of family and becomes a trusted partner. HTTP group is striving to become responsible and respectable citizens in the society. Competitive Advantage To compete with the giants of world-class beverages are available in Vietnam, Tan Hippie Path beverage group tried incessantly to create differences. The advantage of HTTP is flexibility, quick decision making, know how to find out the potential demand of consumers to meet and continuous improvement.The more important thing is that HTTP group is always interested in the development of community because it plays the important role to successes of business. Therefore, HTTP involved in social activities and charity very much. â€Å"l am aware the consumer is king, decide the survival of your business, so in order to receive the support of consumers, we have the contribution by contrast, creates belief in love. Therefore, I have captured the hearts of Vietnamese customers. Success depends on many factors, but ultimately the quality of the product remains the number one criteria. (Businessman Trans Quiz Than-CEO of Tan Hippie Path group) Situation Analysis SOOT Analysts Strengths High-quality human resources Modern productions line and productions facilities HTTP is one of the most leading firm, which achieve integrated systems stability standards: ISO 9001-2004, 14001-2000 Having large share of the market for non-gas beverage Substantial investment in product research and development Numerous award for quality, participated in many social events Wide distribution system Weaknesses There is only one factory located in Bin Dung Firm only focus on domestic market Taps beverage products compete with each other.Customer service is not good Limited liabil ity company Opportunities Large market with modern consumer. High quality materials contribute to improve the quality of products Climate of Vietnam will be a business opportunity if HTTP development suitable products. Tropical climate increases demand for consumer beverage. There are a large number of material supplier of HTTP, That facilitates for manufacture to ensure inputs are favorable Information technology and mass media develop image of HTTP and its products Vietnam located in South East Asia and close to ocean.That is good position for export to foreign market Vietnam have Joint in WTFO since 2006 Drinking tea is traditional habit of Vietnamese and Asian Threats Competitive pressure: Taps products can be competed with other direct competitors like CO of ARC and other substitute goods Customers require more about quality of product and packaging. That increase pressure on R & D department of HTTP Unfair competition Inflation impact on cost of input and purchasing of custome r Complex criteria of hygiene and safety Industry Analysis It is predicted that, Vietnamese beverage tent to increase gradually in gas beverages at about 5% per year.Whereas, non-gas beverage will have a significant growth at a rate of 10% a year, within the period between 2007 and 2015. Specifically, mineral water ND bottle water will have average increase of 12% per year, fruit Juice's figures will increase at 4-7% per year (2007-20019) and 10-12% per year (2010-2015). Most of beverage firm tends to produce and sale non -gas beverage, especially products that's good for consumer's health. In Vietnam and world's beverage market, bottled green tea have been developing significantly, since ass.Almost famous brand which have appeared in Vietnam for many year have produced green tea products in Europe, the U. S, Japan's market. Such as: Lipton, Nestle, Unprinted, ARC. At the moment, there are a lot of green tea products which are bottled. The two most popular product are â€Å"Zero de gree green tea† of Tan Hippie Path, CO of ARC. Specifically, the Statistic of Nielsen in 2011 illustrated that. â€Å"Zero degree green tea† accounted for 13% of the market while, Co's figures were 8,1%.Furthermore, another statistic from Nielsen also showed development of Zero degree green tea proportion in bottled Vietnam green tea market that 1/2007: 30%3/2007: 40%4/2007: 48%5/2007: 49%6/2007: 53%7/2007: 52%8/2007: 57%9/2007: Fact of tea industry Vietnam have climate and geographic conditions for growing of tea. There are 33 over 54 provinces of Vietnam grow tea. Such as Thai Unguent, Lam Dong which is famous place for growing tea in Vietnam. Within period between 2003 and 2004, Tea's output growth steadily and Tea's area were 100. 0006 ha.Thus, it's good opportunity for bottle green tea to develop because of low cost of input. Competitor analysis Since, Tan Hippie Path discovered and developed bottled green tea market, â€Å"Zero degree green tea† brand have begun to be the most popular product in the market. Then, bottled green tea have become potential market that big brands began to Join in. In consequence, there are many bottled green tea products form other firms omitted in this market. Such as: Real leaf (Coca-Cola), Fresh (Vanilla), Lipton Pure Green (Pepsi), CO (ARC).Furthermore, many brands also diversified instance bottled green tea products. Such as artichoke tea, lemon green tea, honey green tea, free- sugar green tea. It creates their differences compared to other competitor. Prefigure 1: The bottled green tea market of Vietnam in 2011 (At-Nielsen) Although many products of many firm in the bottled green tea market, the report of Canticles illustrates that the two most popular products areas of ARC and Zero degree green EAI of Tan Hepatic. The two big ones still maintain a significant distance rather than other brands.Investing in Vietnam with total capital of 14,5 million, CO took aggressive advertising campaign, in 2010, ARC raised the yield to 70% by expanding factories in Ho Chi Mini City and completing new one in Ha Non. To compete against opponent- Tan Hepatic which discovered and had larger market shares, CO found its own way. It is focusing on developing distribution network, particularly in big cities and choosing PET bottles which have a small capacity (mall) to fit the customer hand's size. In consequence, ARC achieved 57% growth in Vietnam in 2011.Therein, CO is the major revenue of beverages segment with the best growth. Company The first and most important reason why Tan Hippie Path has a high position as it is today is the company's strengths in facilities and human resources. They have a high quality input sources from prestigious suppliers. Besides (in addition), a well- equipped infrastructure system with modern machineries, equipment, research facilities and the most modern manufacturing process in Asian, alongside with high regarded labor protection procedures to ensure safety for employees.In HTTP, their moderators (leader) are ambitious and visionary managers: They are very flexible, make decision based on hard working researches and discussions. The success of CO Green Tea is depicted by a great effort of them while they knew how to find out the potential needs of consumers to satisfy and continuous improvement, and not afraid to roll out new products to compete in a hot market of beverage drinks. Their workers are also professionally trained and with high responsibility.Furthermore, Tan Hippie Path has over 17 years of operation in beverage industries and serves the nonuser, company always get customer's trust and appreciation for high quality products and service. It is Illustrated with 11 consecutive years (1999-2009), HTTP was voted as â€Å"one of the top quality brand of Viet Name† by Saigon marketing newspaper readers. The company is one of the leading enterprises of the country reached an international quality standards system such as ISO 90 01-2004, 14001-2000, HACK etc.Especially, they have a larger market share of the beverage market with an extensive distribution system. Indeed, there are other reasons for the company's success and marketing strategies is one of the prominent factors to achieve that. Overall, Tan Hippie Path used their strengths in marketing strategies analysis and evaluation process to satisfy customer about high quality products as well as achieving mission goals. Consumer analysis Customers account for an inseparable part in Tan Hippie Path business.Therefore, customer segmentation and analyzing consumers' characteristics are very essential. Particularly, Tan Hippie Path realized that nowadays consumers have higher education levels and their living standard is better than before, so they always require better laity products. Viet Name is a populous country and with young population who follow modern lifestyle with fast food and convenient drink. Another pro for beverage development is a tropical climate (very hot) so this increase demands for cool drinking.In addition, with respect to the lifestyle of Vietnamese, their products are combinations of traditional (tradition of drinking tea) and modernity (the product is capable of using fast). Tan Hippie Path provides valuable contribution to customers through health and nutrition which is one of the issues people concern today. Take example, because green tea is good for human health: increase resistance, refresh body (compare with Coca cola). O degree green tea of company is a high quality product too that is guaranteed thanks to technology bottled still in high temperatures from 86 degrees C to 90 degrees C.This process keeps honest green tea flavor characteristics, pure quality, and nutrition. Market-product Focus Target Market Zero Degree Green Tea's target market is Vietnamese young adults who are suffering from the negative impacts of fast-paced lifestyle such as pollution, great pressure at school and work. Therefore, t hey raise awareness of healthy drinks use (Best Sustained Success, 2011). Since Vietnam has youthful age structure, this target market becomes very attractive.If GET dominates the market, HTTP can gain much profit. Points of Difference HTTP provides ready-to-drink green tea to the markets with some points of difference. Firstly, it is convenient to carry on and it saves time of making. Moreover, Zero Degree Green Tea is made by natural materials and it has no gas. Therefore, the product does not damage consumers' health. In addition, GET taste very good with lemon flavor. Another difference is that GET is packaged in high quality bottles using PET technology and they are reusable.Positioning The positioning of GET in consumers' mind is a healthy product which supports energy to young consumers. Green tea is also a traditional drink in Vietnam and HTTP has made it more convenient to consume. In addition, the product has low price which is more affordable for everybody, especially you ng people. Marketing Program Product strategy Product line. Tan Hippie Path also provides a variety of green tea products such as free-sugar green tea, lemon green tea, honey green tea honey and lemon green tea, ND even prepare to launch green tea in box.It has diversified the containers of original flavors such as producing lemon green tea in glass bottle, PET bottle and can to satisfy customer needs and wants. Unique product quality. Produced on modern Japanese technological production line with selected verdant leaves plucked out of tea plants on plains, green tea is able to keep its natural and pure flavor. Green tea is mad through hot extraction process in order to ensure food safety and hygiene standard and to detain precious essences of green tea. Zero Degree Green Tea has original flavors to satisfy consumer needs and increase customer value.With nutritious element such as vitamins E, C, and especially EGG, a strong anti-dioxide element, green tea helps people to reduce stre ss, reinforce resistance, prevent skin ageing and cancer in order to cool down your body and spirit after a hardworking day or after a long trip. Furthermore, this products have light yellow color which is same color with nature tea and is not too much sweet. It makes consumers believe that this beverage is good for their health, although, people normally think that bottled and manned drink is harmful from color chemical and sweeteners.It is very convenient to bring along Zero Degree Green Tea on trips, picnics, or in conferences†¦ And sometimes simply drink it at home instead of purified water. Packaging. Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors' products. With the use of heat-resisting mall PET bottle, the choice of trade mark logo (two circles), and green tea bears high aesthetic value under the sponsorship of Number One trademark.Its cover are designed finely because green color on it makes consumers feel fresh and friendly with the environment. It is also eye-catching and distinguished from other competitors' products. Price strategy Since Tan Hippie Path group explored the bottled green tea market in the early of 2006 and achieved success, this market has become an exciting† playground† with a lot of participants such as CO, Green tea 100 and Lipton green tea. In that situation, Tan Hippie Path used the advantage of â€Å"first-mover† in green tea market in order to apply skimming pricing strategy to Zero Degree Green Tea.It means that Tan Hippie Path sets the price which was 20 % more than the others beverage. However, customers still accepted and were willing to buy the product with that price because it was still consistent with Vietnamese standard of living at that time. PET bottle Zero degree green tea Green tea 100 Lipton pure green tea some VEND 7,500 VEND 6800 mall VEND 5,500 mall VE ND 6,000 Figure 2: Retail price comparison of RED green tea 2011 in Vietnam Although the price of zero degree green tea is higher than others, the customers really desiring the product are willing to pay.These people are not very price sensitive because they usually concern more about the quality of the product. When the company sets the higher price compared to the competitors, the customers think that the quality of product is higher than others, too. Tan Hippie Path grasped clients' psychology which most consumers believe that the high price is the good quality. This is one of the factors contributing to the success of this product. However, nowadays, the green tea market becomes more and more competitive with a lot of new brands penetrating the market such as Tea Plus, Fresh, Wonderland and Thin Tar.The customers have ore comparisons about price and quality between the different brands to choose the best product for themselves. Therefore, Tan Hippie Path does not concentrate on skimming price strategy as the first time. The price of Zero Degree green Tea at the moment is medium compared to the other brands in the bottled green tea market. However, within the advantage of â€Å"first mover†, Zero Degree Green Tea has been known and believed in high quality and healthy product, so customer behavior does not change significantly in purchasing decision making.Moreover, setting the medium price is also another advantage of this product in today's market because he company can prevent some brands from entering the market. If Tan Hippie Path still keeps high price as the first time, this makes lots of chances for the other brands entering the market by setting lower price but also ensuring to earn profit. Promotion strategy Zero Degree Green Tea is the first ready-to-drink tea in the market of Vietnam. By understanding consumer's psychology, it had a high position in the consumer's perception. However, today the market has a lot of substitute products.Faci ng this risk, it should focus more on promotion strategic to attract consumer. Tan Hippie Path articulated on activities sponsored in many different fields such as: sports, arts and culture-social activities. Whether being charities donation or trade the item are not out the main purpose for the consumer that is make consumer know about the product and its brand. In the year later, Tan Hippie Path was standing in the top 10 businesses spent on advertising in Vietnam. The most activities are funded biggest like brands for health care, such as: green tea, Barley tea.Advertising. The media which was used in advertising of Zero Degree Green Tea was variety such as newspapers, magazines, televisions and outdoor advertisement. Zero Degree Green Tea has creative advertisement, which has been broadcasting in popular channels like WV, TV and Vietnamese cable TV like ACTS, heal, Lets Viet, yang TV, ACTS. Target customers is people who concerned with health and nutrition so their advertisement concentrated on delivering the idea that Zero Degree Green Tea is able to keep tea's natural and pure flavor.Print Advertisement was posted on almost newspapers such as Auto tree (Youth), Than nine, The gigs pH nu (Women's World), Tip HTH gig Dinah (Marketing family). Advertising campaigns about utilities and benefits of Zero Degree Green Tea which were posted 1 time/week in 3/2006, is presented in the newspapers and magazines. There are several bus stations in which Zero Degree Green Tea puts their advertising panels. Painting advertising on the buses is also the best way for attracting consumer. Moreover, people possibly notice on those advertisements and try to drink Zero Degree Green Tea.They use tools to support sales such as promotions, consumer sampling, sampling route, display products, posters, billboards, organize event to increase brand perception for consumers. Internet is the quickest and shortest way to deliver information to any consumer. Their own website which is u pdated regularly. They also use social network such as backbone which is crowned with young people in community network. In some popular websites for specific group of people (zing. Van, heal . Com, yang. Net), Zero Degree Green Tea puts their animated banner to display attractively their product.Publicity and Public Relations. In the economy's situation today, advertising is declined gradually and abdicated for PR then raising activities and the creation of corporate value are not only in the quality of product, but also the brand's image associated tit the community activities. Tan Hippie Path considered this as a principle of its business operations. Zero Degree Green Tea's brand associated with sports activities, typical is ‘Student contest: Literature – Fitness -Art 2012 U – League' (Hoi HTH sins vine Van-The-My 2012 U-League).Besides the programs funded to the health care of community that were done by Tan Hippie Path such as ‘Day for blood glucose te sting and caring diabetes patients' (Nagy hoi HTH dung yet VA sham Soc been Nan dad that dung); TV Program ‘For the quality of life' (Vi chat lung choc song) aired on HTTP. The meaningful of community activities have asserted Tan Hippie Pat's brand increasingly not only production, good business but also serving the community benefits. Tan Hippie Path Group and music channels Hanta signed cooperation within two years from 9/9/2009.Because their customers are young people and with the same goal which is bringing quality products to consumers, the cooperation between the two sides will support each other in business expansion and exploitation market potential and advertising two brands. Tan Hippie Path got many certifications such as Vietnamese flag of Ministry of Labor, Invalids and Social Affairs' Unit Emulation excellent work of occupational safety and health in 2006 (03/17/2007); certificate of famous Brand country (26/04/2008); -ran Hippie Path received Vietnamese' Gold Sta r Medals, honoring businesses WTFO, Vietnam Dragon Symbol (30/0112010).These prizes and certifications are recognition of government and community about product's quality. Sales promotion. Tan Hippie Path had many promotion's methods such as discount for buying block, lucky prices, promotions in supermarkets and other retailers to applying for consumers. They organized a lot of activities to promote and deliver their product. For example, promotion program ‘Fun spring, torn label, winning gold' (Year of the Dragon 2012); Zero Degree Green Tea-life moments cooling-Khan shack gigs intent choc song (2012); Zero Degree Green Tea- smile spread-Nu quoi Ian too.Goal of this event is creating opportunities for people to laugh with all people in Vietnam and spread the spirit of optimism, love of life to other people, discover the power of smile. In addition, Tan Hippie Path also held mini- contests for community networks on fan page of Zero Degree Green Tea. Game- shows were taken plac e every week with attractive gifts. On the occasion of holidays, hey were a sponsor for the promotion of the discount programs of Big C supermarket, Co-pop mart, Metro to stimulate consumption on last year's holidays.Personal selling. Main orientation of Zero Degree Green Tea is most concerned with agency. In the mature stage of the product life cycle should not promote this tool. Because of customers and distributors were aware of product's brand in market. Primarily based on advertising to inform, persuade and remind customers. Direct marketing. The company will directly promote their product to targeted customer and improve brand awareness as well. Tan Hippie Path has always focused on tools of discount for sales to wholesalers and retailers.Promote policies and programs as well as support sales and promotions to attract and retain the principal agents. Promotion cost. Nowadays, Zero Degree Green Tea is high in position in the product life cycle. Advertising campaign in favor of psychology attained good results in building images of a natural product, beneficial health, bringing fresh feeling fresh, cool. At the same time, awareness of the tea's benefits for consumers is quite high (over 50 %), besides that the Joining of another brands such as CO, Fresh, tea plus, hat also contributes to increasing competition in the market.Advertisements are not only introducing the product but also its purpose is increasing revenue and profit. However, depending on the life cycle of products that promotions have a certain goal, Zero Degree Green Tea of Tan Hippie Path is on saturated stage of the life cycle of product while rivals the brand's market share is quite Vietnam large, each brand launching different strategies to attract customers. It leads to market which is influenced by many factors detrimental to business so at this time, the primary objective of business is strategy to compete with rivals and large market shares.Therefore budget planning which is suitable for promotional activities will contribute to the success goals. Figure 3: The promotion cost and revenue of Zero Degree Green Tea over the period of life cycle product At the present, the bottled green tea market share is full, Zero Degree Green Tea has to compete more drastically with other opponent. Tap Hippie Path was assessed one of five companies having the highest promotion cost in 2009. Specifically, promotion cost increased 3 times at that time, while other competitor's figures were quite small